From Concept to Catch: Brac, Soft Plastic Lure Maker and Fishing Enthusiast

Hi there! I’m Austin Braconier, but you can call me "Brac". As an avid fisherman, I wanted to channel my passion into something special, so I began crafting soft plastic baits right from my garage.

At Brac's Baits, it’s not just about business; it’s about creating memories on the water. Think back to your own fishing experiences—who taught you to cast your first line? Did you have a favorite color bait that’s no longer available in stores? Maybe you want to surprise a fellow fishing enthusiast with a thoughtful gift.

You’ve come to the right place! I offer a wide range of custom colors and glitter combinations for all my baits. Plus, I can provide personalized labeling to make your gifts truly unique. Let’s create something memorable together!